Wirkungsanalyse für segmentspezifische Warentestwerbung : die Zielgruppe, sozial schwache Jugendliche

Details 詳細情報について

• CRID

  1130000793735547264

• NII Book ID

  BA34213618

• ISBN

  3820492755

• LCCN

  86220570

• Web Site

  https://lccn.loc.gov/86220570

• Text Lang

  de

• Country Code

  gw

• Title Language Code

  de

• Place of Publication

  • Frankfurt am Main

• Classification

  • LCC: HF5827

• Subject

  • LCSH: Young consumers -- Germany (West)
  • LCSH: Advertising and youth -- Germany (West)
  • LCSH: Mass media and youth -- Germany (West)

• Data Source

  • CiNii Books