Marketing decision making : a model building approach

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Bibliographic Information

Title
"Marketing decision making : a model building approach"
Statement of Responsibility
Philip Kotler
Publisher
  • Holt, Rinehart and Winston
  • Holt-Saunders International ed
Publication Year
  • 1974, c1971
Book size
23 cm

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Notes

Originally published, 1971

First printed in UK in 1974 (this ed.)

Includes index

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