New tools for understanding brand competition : integrating household and retail scanner data

CiNii Available at 5 libraries

Bibliographic Information

Title
"New tools for understanding brand competition : integrating household and retail scanner data"
Statement of Responsibility
Gary J. Russell and Wagner A. Kamakura
Publisher
  • Marketing Science Institute
Publication Year
  • c1993
Book size
28 cm

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Notes

"[Technical] working paper"

Bibliography: p. 41-42

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Details 詳細情報について

  • CRID
    1130000793767755264
  • NII Book ID
    BA22715153
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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