Rethinking marketing : the entrepreneurial imperative

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Bibliographic Information

Title
"Rethinking marketing : the entrepreneurial imperative"
Statement of Responsibility
Minet Schindehutte, Michael H. Morris, Leyland F. Pitt
Publisher
  • Pearson Prentice Hall
Publication Year
  • c2009
Book size
23 cm
Series Name / No
  • : pbk

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Notes

Includes bibliographical references and indexes

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