Bibliographic Information
- Title
- "Rethinking marketing : the entrepreneurial imperative"
- Statement of Responsibility
- Minet Schindehutte, Michael H. Morris, Leyland F. Pitt
- Publisher
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- Pearson Prentice Hall
- Publication Year
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- c2009
- Book size
- 23 cm
- Series Name / No
-
- : pbk
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Notes
Includes bibliographical references and indexes
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Details 詳細情報について
-
- CRID
- 1130000793770516608
-
- NII Book ID
- BB0103401X
-
- ISBN
- 9780132393898
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- LCCN
- 2007047241
-
- Web Site
- https://lccn.loc.gov/2007047241
-
- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
-
- Place of Publication
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- Upper Saddle River, N.J.
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- Classification
-
- LCC: HF5415
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- Subject
-
- LCSH: Marketing
- LCSH: Marketing -- Management
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- Data Source
-
- CiNii Books
