The media handbook : a complete guide to advertising media selection, planning, research, and buying
Bibliographic Information
- Title
- "The media handbook : a complete guide to advertising media selection, planning, research, and buying"
- Statement of Responsibility
- Helen Katz
- Publisher
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- L. Erlbaum Associates
- 3rd ed
- Publication Year
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- 2007
- Book size
- 23 cm
- Series Name / No
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- : pbk
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Notes
Includes bibliographical references (p. 181-184) and index
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Details 詳細情報について
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- CRID
- 1130000793779399808
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- NII Book ID
- BB00564390
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- ISBN
- 9780805857184
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- LCCN
- 2005057745
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- Web Site
- https://lccn.loc.gov/2005057745
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Mahwah, N.J.
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- Subject
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- LCSH: Advertising media planning
- LCSH: Mass media and business
- LCSH: Marketing channels
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- Data Source
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- CiNii Books