Consumer behavior and marketing strategy

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Bibliographic Information

Title
"Consumer behavior and marketing strategy"
Statement of Responsibility
J. Paul Peter, Jerry C. Olson
Publisher
  • Irwin
  • 4th ed
Publication Year
  • c1996
Book size
24 cm

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Notes

Originally published as: Consumer behavior: marketing strategy perspectives, 1987

Includes bibliographical references (p. 661-705) and indexes

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