The service dominant logic of marketing : literature review and similarities with business-to-business marketing

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Bibliographic Information

Title
"The service dominant logic of marketing : literature review and similarities with business-to-business marketing"
Statement of Responsibility
Christina Anhäuser
Publisher
  • Grin
Publication Year
  • 2011
Book size
21 cm

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Notes

Originally presented as the author's thesis (B.A.)--WHU-Otto Beisheim School of Management, 2011

Bibliography: p. 41-48

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Details 詳細情報について

  • CRID
    1130000793829904512
  • NII Book ID
    BB10388035
  • ISBN
    9783640962914
  • Text Lang
    en
  • Country Code
    gw
  • Title Language Code
    en
  • Place of Publication
    • [München]
  • Data Source
    • CiNii Books
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