Consumer information processing : perspectives and implications for advertising

CiNii Available at 16 libraries

Bibliographic Information

Title
"Consumer information processing : perspectives and implications for advertising"
Statement of Responsibility
by William L. Wilkie and Paul W. Farris
Publisher
  • Marketing Science Institute
Publication Year
  • 1976
Book size
28 cm

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Notes

"August 1976"

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Details 詳細情報について

  • CRID
    1130000793848334080
  • NII Book ID
    BA07493759
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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