Bilingual consumers and the web : moderators of language effects in website navigation

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Bibliographic Information

Title
"Bilingual consumers and the web : moderators of language effects in website navigation"
Statement of Responsibility
David Luna, Laura A. Peracchio, and María D. de Juan
Publisher
  • Marketing Science Institute
Publication Year
  • 2002
Book size
28 cm

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Notes

"Working paper" -- t.p

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Details 詳細情報について

  • CRID
    1130000793873139968
  • NII Book ID
    BA62664364
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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