Ratings analysis : theory and practice

Name: Ratings analysis : theory and practice
Author: Webster, James G., Lichty, Lawrence Wilson

Web Site CiNii Available at 10 libraries

Bibliographic Information

Publisher

Publication Year

Series Name / No

Bibliography: p. 264-278

Includes and indexes

CRID

1130000793922630656
NII Book ID

BA13555114
ISBN

080580949X

0805802398
LCCN

90040151
Web Site

https://lccn.loc.gov/90040151
Text Lang

en
Country Code

us
Title Language Code

en
Place of Publication
- Hillsdale, N.J.
Classification
- LCC: HE8700.65
- DC20: 384.54/3
Subject
- LCSH: Television programs -- Ratings -- Methodology
- LCSH: Television viewers
- LCSH: Radio programs -- Ratings -- Methodology
- LCSH: Radio audiences
Data Source
- CiNii Books