Erosion and variability in brand loyalty

CiNii Available at 4 libraries

Bibliographic Information

Title
"Erosion and variability in brand loyalty"
Statement of Responsibility
Marnik G. Dekimpe ... [et al.]
Publisher
  • Marketing Science Institute
Publication Year
  • 1996
Book size
28 cm

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Notes

Working Paper

References: p. 23-25

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Details 詳細情報について

  • CRID
    1130000793939158272
  • NII Book ID
    BA3418621X
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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