Brand valuation
CiNii
Available at 2 libraries
Bibliographic Information
- Title
- "Brand valuation"
- Statement of Responsibility
- Luc Paugam ... [et al.]
- Publisher
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- Routledge
- Publication Year
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- 2018, c2016
- Book size
- 23 cm
- Series Name / No
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- : pbk
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Notes
"First published 2016 by Routledge. ... First issued in paperback 2018"--T.p. verso
Includes bibliographical references and index
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Details 詳細情報について
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- CRID
- 1130000793941143680
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- NII Book ID
- BB27395002
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- ISBN
- 9781138616899
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- Text Lang
- en
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- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- London
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- Subject
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- LCSH: Brand name products -- Valuation
- LCSH: Intangible property -- Valuation
- LCSH: Brand loyalty
- LCSH: Branding (Marketing)
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- Data Source
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- CiNii Books