Readings in consumer behavior : individuals, groups, and organizations

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Bibliographic Information

Title
"Readings in consumer behavior : individuals, groups, and organizations"
Statement of Responsibility
edited by Melanie Wallendorf, Gerald Zaltman
Publisher
  • Wiley
Publication Year
  • c1979
Book size
24 cm

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Notes

Includes bibliographies and index

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Details 詳細情報について

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