A Basic bibliography on marketing research

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Bibliographic Information

Title
"A Basic bibliography on marketing research"
Statement of Responsibility
compiled by Robert Ferber ... [et al.]
Publisher
  • American Marketing Association
  • [3d ed.], 1974 revision
Publication Year
  • 1974
Book size
23 cm

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Notes

First-2d editions by H. G. Wales and R. Ferber

Includes index

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