Determinants of temporal variations in advertising effectiveness

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Bibliographic Information

Title
"Determinants of temporal variations in advertising effectiveness"
Statement of Responsibility
by Chanjin Chung and Harry M. Kaiser
Publisher
  • Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
Publication Year
  • [1998]
Book size
28 cm

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Notes

Cover title

"April 1998."

Includes bibliographical references (p. 12-14)

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