Global marketing management

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Bibliographic Information

Title
"Global marketing management"
Statement of Responsibility
Warren J. Keegan
Publisher
  • Prentice Hall
  • 4th ed
Publication Year
  • c1989
Book size
25 cm
Other Title
  • Multinational marketing management

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Notes

Rev. ed. of: Multinational marketing management. 3rd ed. c1984

Includes bibliographies and indexes

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