Consumer decision processes : marketing and advertising implications
Bibliographic Information
- Title
- "Consumer decision processes : marketing and advertising implications"
- Statement of Responsibility
- Francesco M. Nicosia
- Publisher
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- Prentice-Hall
- Publication Year
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- c1966
- Book size
- 24 cm
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Notes
"A project of the Consumer behavior program, School of Business Administration and Survey Research Center, University of California at Berkeley."
Bibliography: p. 247-272
Includes index
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Details 詳細情報について
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- CRID
- 1130000794112065920
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- NII Book ID
- BA13031995
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- LCCN
- 66022092
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- Web Site
- https://lccn.loc.gov/66022092
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Englewood Cliffs
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- Subject
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- LCSH: Consumer behavior
- LCSH: Consumption (Economics)
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- Data Source
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- CiNii Books