Consumer decision processes : marketing and advertising implications

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Bibliographic Information

Title
"Consumer decision processes : marketing and advertising implications"
Statement of Responsibility
Francesco M. Nicosia
Publisher
  • Prentice-Hall
Publication Year
  • c1966
Book size
24 cm

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Notes

"A project of the Consumer behavior program, School of Business Administration and Survey Research Center, University of California at Berkeley."

Bibliography: p. 247-272

Includes index

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