Loyalty program point exchange networks and their impact on marketing perfofmance

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Bibliographic Information

Title
"Loyalty program point exchange networks and their impact on marketing perfofmance"
Statement of Responsibility
Sotaro Katsumata, Takahisa Wakabayashi
Publisher
  • Faculty of Economics Nagasaki University
Publication Year
  • 2014
Book size
30 cm

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Notes

"May 2014"

Bibliography: leaves 16-19

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Details 詳細情報について

  • CRID
    1130000794147705344
  • NII Book ID
    BB16296960
  • Text Lang
    en
  • Country Code
    ja
  • Title Language Code
    en
  • Place of Publication
    • Nagasaki
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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