Actionable web analytics : using data to make smart business decisions
Bibliographic Information
- Title
- "Actionable web analytics : using data to make smart business decisions"
- Statement of Responsibility
- Jason Burby, Shane Atchison ; foreword by Jim Sterne
- Publisher
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- Wiley Publishing
- Publication Year
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- c2007
- Book size
- 24 cm
- Series Name / No
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- : pbk.
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Notes
Includes index
Summary: Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization
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Details 詳細情報について
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- CRID
- 1130000794182430208
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- NII Book ID
- BA87811480
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- ISBN
- 9780470124741
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- LCCN
- 2008298616
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- Web Site
- https://lccn.loc.gov/2008298616
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Indianapolis, IN
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- Classification
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- LCC: TK5105.875.I57
- DC22: 025.04
- DC22: 658.4/038
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- Subject
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- LCSH: Web usage mining
- LCSH: Data mining
- LCSH: Internet users -- Statistics -- Data processing
- LCSH: Business enterprises -- Computer networks
- LCSH: Electronic commerce
- LCSH: Internet marketing
- LCSH: Web sites -- Design
- FREE: Internet searching. sears
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- Data Source
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- CiNii Books