Consumer behavior & marketing strategy

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Bibliographic Information

Title
"Consumer behavior & marketing strategy"
Statement of Responsibility
J. Paul Peter, Jerry C. Olson
Publisher
  • McGraw-Hill
  • 9th ed., international ed
Publication Year
  • 2010
Book size
26 cm
Series Name / No
  • : pbk
Other Title
  • Consumer behavior and marketing strategy

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Notes

Includes bibliographical references (p. 491-520) and indexes

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Details 詳細情報について

  • CRID
    1130000794257346560
  • NII Book ID
    BB04269450
  • ISBN
    9780071267816
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Boston
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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