Consumer behavior & marketing strategy
CiNii
Available at 16 libraries
Bibliographic Information
- Title
- "Consumer behavior & marketing strategy"
- Statement of Responsibility
- J. Paul Peter, Jerry C. Olson
- Publisher
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- McGraw-Hill
- 9th ed., international ed
- Publication Year
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- 2010
- Book size
- 26 cm
- Series Name / No
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- : pbk
- Other Title
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- Consumer behavior and marketing strategy
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Notes
Includes bibliographical references (p. 491-520) and indexes
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Details 詳細情報について
-
- CRID
- 1130000794257346560
-
- NII Book ID
- BB04269450
-
- ISBN
- 9780071267816
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- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
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- Place of Publication
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- Boston
-
- Classification
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- DC22: 658.8342
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- Subject
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- LCSH: Consumer behavior
- LCSH: Marketing
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- Data Source
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- CiNii Books