Cumulative advertising effects : sources and implications

CiNii Available at 11 libraries

Bibliographic Information

Title
"Cumulative advertising effects : sources and implications"
Statement of Responsibility
Darral G. Clarke, editor
Publisher
  • Marketing Science Institute
Publication Year
  • 1977
Book size
28 cm

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Notes

"September 1977"

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Details 詳細情報について

  • CRID
    1130000794261335936
  • NII Book ID
    BA07961562
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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