Leveraging Japan : marketing to the new Asia

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Bibliographic Information

Title
"Leveraging Japan : marketing to the new Asia"
Statement of Responsibility
George Fields ... [et al.]
Publisher
  • Jossey-Bass
Publication Year
  • c2000
Book size
24 cm

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Notes

Other authors: Hotaka Katahira, Jerry Wind ; with Robert E. Gunther

Includes bibliographical references (p. 295-311) and index

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