Creative strategy and tactics in advertising : a managerial approach to copywriting and production
Bibliographic Information
- Title
- "Creative strategy and tactics in advertising : a managerial approach to copywriting and production"
- Statement of Responsibility
- Sherilyn K. Zeigler, J. Douglas Johnson
- Publisher
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- Grid Pub.
- Publication Year
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- c1981
- Book size
- 26 cm
- Series Name / No
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- pbk.
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Notes
Includes bibliographical references and index
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Details 詳細情報について
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- CRID
- 1130000794300605824
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- NII Book ID
- BA25349222
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- ISBN
- 0882442295
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- LCCN
- 80023899
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- Web Site
- https://lccn.loc.gov/80023899
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Columbus, Ohio
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- Subject
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- LCSH: Advertising
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- Data Source
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- CiNii Books