Marketing audit checklists : a guide to effective marketing resource realization

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Bibliographic Information

Title
"Marketing audit checklists : a guide to effective marketing resource realization"
Statement of Responsibility
Aubrey Wilson
Publisher
  • McGraw-Hill
  • 2nd ed., fully rev. and extended
Publication Year
  • c1993
Book size
26 cm

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Notes

Rev. ed. of: Aubrey Wilson's Marketing audit check lists

Includes bibliographical references (p. 277-278) and index

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