The sense and nonsense of consumer product testing : how to identify whether consumers are blindly loyal?

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Bibliographic Information

Title
"The sense and nonsense of consumer product testing : how to identify whether consumers are blindly loyal?"
Statement of Responsibility
Priya Raghubir, Tyzoon T. Tyebjee, Ying-Ching Lin
Publisher
  • now Publishers
Publication Year
  • c2009
Book size
24 cm

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Notes

Includes bibliographical references (p. 45-51)

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