Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer

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Bibliographic Information

Title
"Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer"
Statement of Responsibility
Sandra Meister ; foreword by Claudia Fantapié Altobelli
Publisher
  • Springer Gabler
Publication Year
  • c2012
Book size
22 cm

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Notes

Includes bibliographical references (p. 271-292)

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