Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer
CiNii
Available at 2 libraries
Bibliographic Information
- Title
- "Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer"
- Statement of Responsibility
- Sandra Meister ; foreword by Claudia Fantapié Altobelli
- Publisher
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- Springer Gabler
- Publication Year
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- c2012
- Book size
- 22 cm
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Notes
Includes bibliographical references (p. 271-292)
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Details 詳細情報について
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- CRID
- 1130000794325970688
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- NII Book ID
- BB1151264X
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- ISBN
- 9783834940544
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- Text Lang
- en
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- Country Code
- gw
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- Title Language Code
- en
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- Place of Publication
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- Wiesbaden
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- Classification
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- DC23: 658.8343
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- Subject
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- LCSH: Brand loyalty
- LCSH: Relationship marketing
- LCSH: Nondurable goods -- Marketing
- LCSH: Branding (Marketing)
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- Data Source
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- CiNii Books