A preface to marketing management

CiNii Available at 4 libraries

Bibliographic Information

Title
"A preface to marketing management"
Statement of Responsibility
J. Paul Peter, James H. Donnelly, Jr
Publisher
  • McGraw-Hill/Irwin
  • 13th ed., international student ed
Publication Year
  • c2013
Book size
26 cm

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Notes

"This international student edition is for use outside of the U.S."--Cover

Previous ed.: c2011

Includes bibliographical references and indexes

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Details 詳細情報について

  • CRID
    1130000794349400064
  • NII Book ID
    BB0958458X
  • ISBN
    9780071318020
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • New York
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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