Twitter for good : change the world one tweet at a time

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Bibliographic Information

Title
"Twitter for good : change the world one tweet at a time"
Statement of Responsibility
Claire Díaz-Ortiz ; foreword by Biz Stone
Publisher
  • Jossey-Bass
  • 1st ed
Publication Year
  • c2011
Book size
22 cm

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Notes

Summary: "The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter's head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Reveals why every organization needs a dedicated Twitter strategy and explains how to set one Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) Author @claired is the head of corporate social innovation and philanthropy at Twitter, working with organizations like Nike, P

Includes bibliographical references and index

HTTP:URL=http://www.loc.gov/catdir/enhancements/fy1111/2011017846-d.html Information=Publisher description

HTTP:URL=http://www.loc.gov/catdir/enhancements/fy1111/2011017846-t.html Information=Table of contents only

HTTP:URL=http://www.loc.gov/catdir/enhancements/fy1114/2011017846-b.html Information=Contributor biographical information

Details 詳細情報について

  • CRID
    1130000794357912832
  • NII Book ID
    BB07924213
  • ISBN
    9781118061930
  • LCCN
    2011017846
  • Web Site
    https://lccn.loc.gov/2011017846
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • San Francisco, CA
  • Classification
  • Data Source
    • CiNii Books
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