The marketing plan : a step-by-step guide
CiNii
Available at 5 libraries
Bibliographic Information
- Title
- "The marketing plan : a step-by-step guide"
- Statement of Responsibility
- John Westwood
- Publisher
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- Kogan Page
- 3rd ed
- Publication Year
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- 2002
- Book size
- 24 cm
- Series Name / No
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- : pbk
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Notes
Includes bibligoraphical references (p. [212-213]) and index
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Details 詳細情報について
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- CRID
- 1130000794376130048
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- NII Book ID
- BA58636026
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- ISBN
- 0749437480
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- Text Lang
- en
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- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- London
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- Classification
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- DC21: 658.802
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- Subject
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- LCSH: Marketing -- Management
- LCSH: Marketing -- Planning
- LCSH: Business planning
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- Data Source
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- CiNii Books