Bibliographic Information
- Title
- "Marketing management : a planning approach"
- Statement of Responsibility
- G. David Hughes
- Publisher
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- Addison-Wesley Pub. Co.
- Publication Year
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- c1978
- Book size
- 25 cm
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Notes
Includes bibliographies and index
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Details 詳細情報について
-
- CRID
- 1130000794385804928
-
- NII Book ID
- BA14008864
-
- ISBN
- 0201030578
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- LCCN
- 77083036
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- Web Site
- https://lccn.loc.gov/77083036
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Reading, Mass.
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- Subject
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- LCSH: Marketing -- Management
- LCSH: Marketing -- Management -- Case studies
- LCSH: Marketing
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- Data Source
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- CiNii Books