Hedonic and utilitarian consumer benefits of sales promotions

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Bibliographic Information

Title
"Hedonic and utilitarian consumer benefits of sales promotions"
Statement of Responsibility
Pierre Chandon, Brian Wansink, Gilles Laurent
Publisher
  • Marketing Science Institute
Publication Year
  • c1999
Book size
28 cm

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Notes

"Working paper" -- T.p.

Bibliography: p. 37-41

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Details 詳細情報について

  • CRID
    1130000794387158784
  • NII Book ID
    BA43690072
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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