Die Messung von Produktimages für das Marketing : Grundlagen und Operationalisierung
Bibliographic Information
- Title
- "Die Messung von Produktimages für das Marketing : Grundlagen und Operationalisierung"
- Statement of Responsibility
- von Volker Trommsdorff
- Publisher
-
- C. Heymann
- Publication Year
-
- 1975
- Book size
- 22 cm
- Series Name / No
-
- : pbk
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Notes
Originally presented as the author's thesis, Universität des Saarlandes, Saarbrücken, 1974
Bibliography: p. 149-166
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Details 詳細情報について
-
- CRID
- 1130000794392686208
-
- NII Book ID
- BA40957482
-
- ISBN
- 3452178803
- 345217879X
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- LCCN
- 75506083
-
- Web Site
- https://lccn.loc.gov/75506083
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- Text Lang
- de
-
- Country Code
- gw
-
- Title Language Code
- de
-
- Place of Publication
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- Köln
-
- Subject
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- LCSH: Product management
- LCSH: Marketing -- Management
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- Data Source
-
- CiNii Books
