Foundations of marketing theory : toward a general theory of marketing
Bibliographic Information
- Title
- "Foundations of marketing theory : toward a general theory of marketing"
- Statement of Responsibility
- Shelby D. Hunt
- Publisher
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- M.E. Sharpe
- Publication Year
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- c2002
- Book size
- 24 cm
- Series Name / No
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- : cloth
- : pbk
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Notes
Includes bibliographical references (p. 289-308) and index
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Details 詳細情報について
-
- CRID
- 1130000794393581312
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- NII Book ID
- BA58025372
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- ISBN
- 0765609290
- 0765609304
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- LCCN
- 2002066976
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- Web Site
- https://lccn.loc.gov/2002066976
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Armonk, N.Y.
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- Subject
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- LCSH: Marketing
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- Data Source
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- CiNii Books