Building brand identity in the age of social media : emerging research and opportunities
Bibliographic Information
- Title
- "Building brand identity in the age of social media : emerging research and opportunities"
- Statement of Responsibility
- Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi
- Publisher
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- IGI Global Business Science Reference
- Publication Year
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- c2018
- Book size
- 27 cm
- Series Name / No
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- : hardcover
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Notes
"Related readings": p. 169-187
Includes bibliographical references and index
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Details 詳細情報について
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- CRID
- 1130000794395929088
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- NII Book ID
- BB26259701
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- ISBN
- 9781522551430
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- LCCN
- 2017036702
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- Web Site
- https://lccn.loc.gov/2017036702
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Hershey, Penn.
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- Subject
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- LCSH: Brand name products
- LCSH: Branding (Marketing)
- LCSH: Internet marketing
- LCSH: Advertising -- Brand name products
- LCSH: Social media
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- Data Source
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- CiNii Books