Basic marketing : a global-managerial approach

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Bibliographic Information

Title
"Basic marketing : a global-managerial approach"
Statement of Responsibility
William D. Perreault, Jr., E. Jerome McCarthy
Publisher
  • McGraw-Hill/Irwin
  • 14th ed
Publication Year
  • c2002
Book size
29 cm.

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Notes

Includes bibiliographical references (p. 754-810) and indexes

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