Marketing management : knowledge and skills

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Bibliographic Information

Title
"Marketing management : knowledge and skills"
Statement of Responsibility
J. Paul Peter, James H. Donnelly, Jr
Publisher
  • McGraw-Hill Irwin
  • 11th ed., international student ed
Publication Year
  • c2013
Book size
26 cm

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Notes

Previous ed.: 2011

Includes bibliographical references and index

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