1989 AMA Educators' Proceedings : enhancing knowledge development in marketing . 1989 AMA Winter Educators' Conference : marketing theory and practice

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Bibliographic Information

Title
"1989 AMA Educators' Proceedings : enhancing knowledge development in marketing . 1989 AMA Winter Educators' Conference : marketing theory and practice"
Statement of Responsibility
editors, Paul Bloom ... [et al.] . editors, Terry L. Childers ... [et al.]
Publisher
  • American Marketing Association
Publication Year
  • 1989
Book size
28 cm
Other Title
  • Enhancing knowledge development in marketing
  • 1989 AMA Winter Educators' Conference
  • Marketing theory and practice
  • AMA Conference Proceedings 1989

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Notes

Represents a compilation of the papers presented at the... American Marketing Association Educators' Conference

Educators' proceedings has series no. 55

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