Strategic brand management : building, measuring, and managing brand equity
Bibliographic Information
- Title
- "Strategic brand management : building, measuring, and managing brand equity"
- Statement of Responsibility
- Kevin Lane Keller
- Publisher
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- Prentice Hall
- 2nd ed
- Publication Year
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- c2003
- Book size
- 24 cm
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Notes
Includes bibliographical references and index
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Details 詳細情報について
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- CRID
- 1130000794568839552
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- NII Book ID
- BA59309397
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- ISBN
- 0130411507
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- LCCN
- 2002025164
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- Web Site
- https://lccn.loc.gov/2002025164
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Upper Saddle River, N.J.
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- Subject
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- Data Source
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- CiNii Books