Interdisciplinary approaches to product design, innovation, & branding in international marketing

CiNii Available at 22 libraries

Bibliographic Information

Title
"Interdisciplinary approaches to product design, innovation, & branding in international marketing"
Statement of Responsibility
edited by K. Scott Swan, Shaoming Zou
Publisher
  • Emerald
Publication Year
  • 2012
Book size
24 cm

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Notes

Includes bibliographical references

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Details 詳細情報について

  • CRID
    1130000794579249280
  • NII Book ID
    BB10236070
  • ISBN
    9781781900161
  • Text Lang
    en
  • Country Code
    uk
  • Title Language Code
    en
  • Place of Publication
    • Bingley
  • Data Source
    • CiNii Books
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