Building customer-based brand equity : a blueprint for creating strong brands

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Bibliographic Information

Title
"Building customer-based brand equity : a blueprint for creating strong brands"
Statement of Responsibility
Kevin Lane Keller
Publisher
  • Marketing Science Institute
Publication Year
  • c2001
Book size
28 cm

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Notes

"working paper"--t.p.

Bibliography: p. 31

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Details 詳細情報について

  • CRID
    1130000794664790016
  • NII Book ID
    BA57479294
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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