Innovation strategies in new product development : balancing technological, marketing and complementary competencies of a firm
Bibliographic Information
- Title
- "Innovation strategies in new product development : balancing technological, marketing and complementary competencies of a firm"
- Statement of Responsibility
- Tanja Rajkovič
- Publisher
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- P. Lang
- Publication Year
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- c2011
- Book size
- 21 cm
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Notes
Includes bibliographical references (p. 143-161)
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Details 詳細情報について
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- CRID
- 1130000794680329344
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- NII Book ID
- BB09120589
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- ISBN
- 9783631619636
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- LCCN
- 2011410563
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- Web Site
- https://lccn.loc.gov/2011410563
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- Text Lang
- en
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- Country Code
- gw
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- Title Language Code
- en
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- Place of Publication
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- Frankfurt am Main
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- Classification
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- LCC: HD45
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- Subject
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- LCSH: Technological innovations -- Management
- LCSH: Competition
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- Data Source
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- CiNii Books