Fame & fortune : how successful companies build winning reputations
Bibliographic Information
- Title
- "Fame & fortune : how successful companies build winning reputations"
- Statement of Responsibility
- Charles J. Fombrun, Cees B.M. van Riel
- Publisher
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- Financial Times/Prentice Hall
- Publication Year
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- c2004
- Book size
- 24 cm
- Series Name / No
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- : pbk
- Other Title
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- Fame and fortune : how successful companies build winning reputations
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Notes
Includes bibliographical references and index
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Details 詳細情報について
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- CRID
- 1130000794700367744
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- NII Book ID
- BA74968821
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- ISBN
- 0130937371
- 9780137144419
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- LCCN
- 2003049853
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- Web Site
- https://lccn.loc.gov/2003049853
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Upper Saddle River, N.J. ; Tokyo
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- Subject
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- LCSH: Corporate image
- LCSH: Corporations -- Public relations
- LCSH: Brand name products -- Management
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- Data Source
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- CiNii Books