Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research

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Bibliographic Information

Title
"Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research"
Statement of Responsibility
edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle
Publisher
  • Emerald
Publication Year
  • 2009
Book size
24 cm

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Notes

Includes bibliographical references

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