Applying targeted-marketing principles to consumer durables

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Bibliographic Information

Title
"Applying targeted-marketing principles to consumer durables"
Statement of Responsibility
Barry L. Bayus
Publisher
  • Marketing Science Institute
Publication Year
  • c1991
Book size
28 cm

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Notes

Bibliography: p. 20-21

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Details 詳細情報について

  • CRID
    1130000794725950080
  • NII Book ID
    BA20425174
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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