Business marketing : connecting strategy, relationships, and learning
Bibliographic Information
- Title
- "Business marketing : connecting strategy, relationships, and learning"
- Statement of Responsibility
- F. Robert Dwyer, John F. Tanner, Jr
- Publisher
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- McGraw-Hill/Irwin
- 3rd ed., international ed
- Publication Year
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- c2006
- Book size
- 26 cm
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Notes
Includes bibliographical references (p. 652-660) and index
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Details 詳細情報について
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- CRID
- 1130000794751382144
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- NII Book ID
- BA72959717
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- ISBN
- 0071244387
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- LCCN
- 2004058191
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- Web Site
- https://lccn.loc.gov/2004058191
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Boston
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- Subject
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- LCSH: Marketing
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- Data Source
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- CiNii Books