Services marketing

CiNii Available at 2 libraries

Bibliographic Information

Title
"Services marketing"
Statement of Responsibility
Christopher H. Lovelock
Publisher
  • Prentice-Hall International
  • 2nd ed, Prentice Hall International Editions
Publication Year
  • c1991
Book size
24 cm
Other Title
  • Services marketing : text, cases, and readings

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Notes

Includes bibliography and index

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