Marketing

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Bibliographic Information

Title
"Marketing"
Statement of Responsibility
edited by Dale Littler
Publisher
  • Blackwell Pub.
  • 2nd ed
Publication Year
  • 2005
Book size
26 cm
Series Name / No
  • : hardcover

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Notes

"Rev. ed. of: The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler. 1997"--T.p. verso (CIP)

Includes bibliographical references and index

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