Using a nonlinear response function in estimating advertising's carry-over effects

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Bibliographic Information

Title
"Using a nonlinear response function in estimating advertising's carry-over effects"
Statement of Responsibility
by Paul W. Farris & David J. Reibstein
Publisher
  • Marketing Science Institute
Publication Year
  • c1978
Book size
28 cm

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Details 詳細情報について

  • CRID
    1130000794806322048
  • NII Book ID
    BA21019805
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge
  • Data Source
    • CiNii Books
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