Marketing, corporate social initiatives, and the bottom line

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Bibliographic Information

Title
"Marketing, corporate social initiatives, and the bottom line"
Statement of Responsibility
Lerzan Aksoy and Kiersten M. Elliott
Publisher
  • Marketing Science Institute
Publication Year
  • c2001
Book size
28 cm

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Notes

"conference summary"--t.p.

Held at March 14-16, 2001, University of North Carolina, Chapel Hill, North Carolina

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Details 詳細情報について

  • CRID
    1130000794809846656
  • NII Book ID
    BA57475555
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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