Advertising intensity in consumer goods businesses : an empirical analysis

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Bibliographic Information

Title
"Advertising intensity in consumer goods businesses : an empirical analysis"
Statement of Responsibility
by Paul W. Farris
Publisher
  • Marketing Science Institute
Publication Year
  • c1978
Book size
28 cm

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Notes

Includes bibliographical references

On cover: Research program. Technical working paper

"December 1978"

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Details 詳細情報について

  • CRID
    1130000794831117312
  • NII Book ID
    BA07566659
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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